Sega's Beginnings

    Sega... a game company of innovation... a game company that is willing to take risks... a game company that has always focused one thing... bringing the finest of gaming entertainment to the average consumer. Sega was formed in 1965 as a merger of two companies Rosen Enterprises and Service Games, which both imported pinball machines into Japan.  The company now known as Sega Enterprises, a name that was a combination of SErvice GAmes and Rosen Enterprises. Sega had David Rosen the founder of Rosen Enterprises as it's first CEO.

    Sega's first game in 1966, "Periscope", was a huge success.  That is when Sega decided to quit importing Pinball Machines and start making more of their own games. Later, in 1969 Rosen and Sega’s investors decided to sell Sega to Gulf + Western, makers of Paramount Movies.  Under the direction of Gulf + Western, with Rosen still on as CEO.

Sega's Beginnings Historical Timeline:

1940 Standard Games (later known as Service Games) formed in Honolulu, Hawaii
1951 Standard Games moves to Tokyo, Japan
1952 Standard Games Changes name to Service Games (Sega)

Service Games starts to import pinball machines into Japan.
1954 Rosen Enterprises formed.

Rosen Enterprises imports pinball machines.
1965 Service Games merges with Rosen Enterprises to form Sega Enterprises.

David Rosen is companies first CEO.
1966 Sega releses first game "Periscope" to huge success
1969 Sega sold to Gulf + Western

Rosen continues on as CEO.
 1979 Rosen acquires distribution company founded by Hayao Nakayama.

(c) 2003 Danny L. Chapman II

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