Sega... a game company of innovation... a game company that is willing to take risks... a game company that has always focused one thing... bringing the finest of gaming entertainment to the average consumer. Sega was formed in 1965 as a merger of two companies Rosen Enterprises and Service Games, which both imported pinball machines into Japan. The company now known as Sega Enterprises, a name that was a combination of SErvice GAmes and Rosen Enterprises. Sega had David Rosen the founder of Rosen Enterprises as it's first CEO.
Sega's first game in 1966, "Periscope", was a huge success. That is when Sega decided to quit importing Pinball Machines and start making more of their own games. Later, in 1969 Rosen and Sega’s investors decided to sell Sega to Gulf + Western, makers of Paramount Movies. Under the direction of Gulf + Western, with Rosen still on as CEO.
Sega's Beginnings Historical Timeline:
|1940||Standard Games (later known as Service Games) formed in Honolulu, Hawaii|
|1951||Standard Games moves to Tokyo, Japan|
|1952||Standard Games Changes name to Service Games (Sega)
Service Games starts to import pinball machines into Japan.
|1954||Rosen Enterprises formed.
Rosen Enterprises imports pinball machines.
|1965||Service Games merges with Rosen Enterprises to form Sega
David Rosen is companies first CEO.
|1966||Sega releses first game "Periscope" to huge success|
|1969||Sega sold to Gulf + Western
Rosen continues on as CEO.
|1979||Rosen acquires distribution company founded by Hayao Nakayama.|
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